MUHAMAD NOVREYSA; AURA PUSPANINGRUM; ERNA APRIANI; INDRA PERMANA; ABDUL LATIF. Analysis of Digital Marketing Live, Promotion, Short Video Strategies on Gen Z Skincare Purchasing Decisions. JMET: Journal of Management Entrepreneurship and Tourism, [S. l.], v. 3, n. 2, p. 198–210, 2025. DOI: 10.61277/jmet.v3i2.174. Disponível em: https://skillerindonesia.id/index.php/jmet/article/view/174. Acesso em: 12 may. 2026.