Vol. 3 No. 2 (2025): July, Journal of Management Entrepreneurship and Tourism (JMET)

Articles

• The Role of Digital Marketing Social Media Tiktok, Instagram, Twitter on Purchasing Decisions on Gacoan Noodles

  Sahlaa Tsabitah, Muhammad Aditya Perdana, Erna Apriani, Indra Permana, Abdul Latif

  188-197

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  Abstract View: 132, PDF Download: 70 times | DOI : https://doi.org/10.61277/jmet.v3i2.173
  

• Analysis of Digital Marketing Live, Promotion, Short Video Strategies on Gen Z Skincare Purchasing Decisions

  Muhamad Novreysa, Aura Puspaningrum, Erna Apriani, Indra Permana, Abdul Latif

  198-210

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  Abstract View: 73, PDF Download: 50 times | DOI : https://doi.org/10.61277/jmet.v3i2.174
  

• Digital Marketing’s Big Potential on Tiktok Platform: Users, Audiences, And Social Media Competitions

  Putra Karunia, Dewi Rahmawati Cahyaningrum, Erna Apriani

  211-221

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  Abstract View: 135, PDF Download: 88 times | DOI : https://doi.org/10.61277/jmet.v3i2.175
  

• Analysis of The Effectiveness of Cloud-Based Operations Management in Digital SMES

  Widia Febriana, I Nyoman Yoga Sumadewa, Rini Anggriani, Zahrah Zahrah

  222-235

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  Abstract View: 265, PDF Download: 167 times | DOI : https://doi.org/10.61277/jmet.v3i2.198
  

• Community Empowerment Strategies in Developing Sustainable Marine Tourism at Kahona Beach

  Amrullah Amrullah, Muhammad Adi Junaidi, Yogi Birrul Walid Sugandi

  236-249

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  Abstract View: 108, PDF Download: 53 times | DOI : https://doi.org/10.61277/jmet.v3i2.205
  

• Improving Community Welfare Through Community-Based Ecotourism Development in Banyu Biru Tourism Area, Pasuruan

  Purwaningrm Puji Lestari, Dies Nurhayati, Mochamad Taufiq

  250-261

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  Abstract View: 71, PDF Download: 81 times | DOI : https://doi.org/10.61277/jmet.v3i2.206
  

• The Use of Machine Learning in Social Media Sentiment Analysis: Communication Strategies in The Digital Age

  Noviansyah Noviansyah, Bambang Krismono Triwijoyo, Neny Sulistianingsih

  262-271

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  Abstract View: 107, PDF Download: 84 times | DOI : https://doi.org/10.61277/jmet.v3i2.216
  

• Governance and Community Perceptions in Ly Son Island and Sa Huynh Beach Area, Quang Ngai Province, Vietnam

  Vinh Phan Vinh

  272-288

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  Abstract View: 125, PDF Download: 51 times | DOI : https://doi.org/10.61277/jmet.v3i2.220